A. HISTORICAL BACKGROUND
Faustino Lao Villo or Lolo Tinong – whose picture can be seen in LOLO TINONG’S BAKERY’S logo – is an icon in the bakeshop business. He learned the art of bread making while working in a bakery in Cebu. In 1923, the year he got married, he decided to put up his own bakery.
Faustino Lao Villo, just married and possessing excellent baking skills, having work as a baker decided to open his own bakery; using a drum for an oven and bamboo poles for dough rollers, he made Tinong’s Bakery famous for its tasty bread.
Ruperto Banzon Villo, oldest son and possessing excellent business acumen, revived and propelled the bakery to become a financial success; together, father and son made Tinong’s Bakery an “institution” – famous for its bakery products that are “once tasted, always wanted.”
Rolito Despi VIllo, first grandchild, inheriting both excellent baking skills and business acumen, is determined to continue the legacy of his grandfather and father with its new corporate identity, “Lolo Tinong’s Bakery” and with its improved products and numerous new branches, aims to re-establish its leadership in the bakery industry into the 21st century.
To make outstanding customer relationship the driving force behind the legacy left by our beloved grandfather, Lolo Tinong.
To reach this goal, we are committed to continue to provide distinctive quality, affordable products, and excellent service which made Tinong’s Bakery a by-word in the bakery business in the region.
In our quest to live up to the expectations of our good and loyal customers, we are guided by their emotional attachment to our products. We also endeavor to establish a network of outlets throughout the country so that not only will be winning new customers, but will be keeping our existing ones.
In the pursuit of capturing customers’ hearts, the company aims to give strength and more meaning to an institution immortalized by its famous slogan:
“Once Tasted Always Wanted”
C. CORE COMPETENCIES
1. The name “TINONG” has been in existence since 1923.
2. Breads came from original TINONG recipe with its distinct taste and longer shelflife.
3. Attractive presentation of branches.
4. Uses sourdough, dough from the mother dough not yeasts.
D. MARKET NICHE
At LOLO TINONG’S BAKERY, each type of bread has its own distinct taste. The recipe for the bread has not changed since the bakery first started its operation.
Lolo Tinong's Bakery
T. Padilla St., Cebu City, Philippines
Phone: (032) 415-5368
Fax: (032) 415-5367
Mobile Number (0917) 326-3635