Tuesday, May 16, 2006

Two words that persuade

Two key words will make you more persuasive to the people around you are the words: "if" and "then."

Whether you’re trying to sell a franchise business or an idea, the message that works is "If you will take this action, then you’ll get this reward."

The next time you’re planning to persuade someone, use those two words to get what you want.

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  • 1 comment:

    Anonymous said...

    i suggest using the word When instead of IF and because instead of then ...since When gives more positive connotation and the word because provides a clear explanation why they have to do it.