Most Philippine business have not yet fully utilize the power of online marketing for their products and services. What is often overlooked is how cheap it is to have a virtual store compared to having a physical store in which you have to pay rent, utilities and not to mention all sorts of government agencies, police or even people from the fire department asking for money or lagay. All you need is a website and marketing so that people will know that your company exist.
Benefits using online marketing includes the availability of information. Potential customers can log onto the Internet and learn about products, as well as purchase them, at any hour. You can also save money because of a reduced need for a sales personnel. Overall, Internet marketing can help expand you business from a local market to both national and international marketplaces.
Some problems of online marketing for your business includes slow Internet connections that may cause difficulties. If you build overly large or complicated web pages, Internet users may struggle to find or download the information. Internet marketing does not allow buyers to touch, smell, taste or try-on tangible goods before making an online purchase.