Yellow Page Advertising
One of the often overlooked form of advertising in the Philippines is in the yellow pages and phone directories. Aside from being cheaper than other media in the cost per thousand, yellow Pages reaches nearly every home and business establishment that owns a land line. And since usage of phone directories is universal, repeat usage ensures that you advertisement will be seen over snd over again. And when a potential buyer looks you up in the directory, chances are he or she is ready to buy or inquire about your products or services.