Franchising Potato Corner fries

Potato Corner began operations in the Philippines in 1992. This initial kiosk paid itself back in just one month.

The following year, franchise operations began. By 1995, Potato Corner grew to 70 outlets - a mixture of carts, kiosk, counters and dine-in shops.

Potato Corner managed to weather 1997's Asian economic crisis, and today is on track to increase revenues by 55% over the last year. This proves the staying power and appeal of its product lines. At present, Potato Corner has 100 shops, and still in tis growth stage.

The international arena is Potato Corner's natural next step. Beginning with Singapore, Potato Corner is poised to enter Malaysia, Indonesia and Thailand, as well as neighboring ASEAN Countries.

Potato Corner's entry to Singapore marks an opportunity to introduce to the ASIAN market even more varieties than we currently have in the Philippines.

Be part of our growth and fry your way to the future.

Company description:

The first and original flavored french fries has definitely made its mark in the Philippine market with 100 shops at present. This potato is certainly in every corner. Famous among the younger crowd, it has quickly caught up with the Filipinos love for flavored potato strings snacks. Its excellent fries and other potato creations have never failed to excite and satisfy its customers. With Potato Corner, everyday is a fryday.

FRANCHISING

How to get started

Location
As a possible partner in the business, Potato Corner first evaluates your "site" for the potential of its success. We will compare this to the may other sites that Potato Corner has already put up. We will assess the viability of Potato Corner in your proposed location.

Franchise Agreement
A formal document that details our partnership will be drafted and signed by both parties, the Franchisee and the Franchisor.

Training
Potato Corner has a training program for you and your crews. A manual and on the job training are provided.

Turn Key Operation
After evaluating the site and jointly agreeing to going ahead, Potato Corner will handle construction, design and set-up of the outlet. All Franchisee needs to do after payment of the Franchise Package Fee is complete the training program with their crew. Potato Corner will also take care of the opening activities.

Cart / Kiosk Type
This includes the Cart, equipment, signages, Franchisee fee and other small wares.

Counter / Dine-in Shops or Custom-Designed Carts
A Franchise fee shall be charged the actual cost of renovation or construction of the site. Construction or renovation may be done by the Franchisee provided the Franchisee follows Potato Corner approved design.

Ideal Locations
Malls, Supermarkets, Commercial Centers, Bus Terminals, Airports, Office Buildings, Schools, and other high foot trafic areas.

Brand Name: Potato Corner
Trade Name: Cinco Holdings Corporation
Description of Business: The first and the original flavored french fries.
Format: Kiosk
Category: Food & Beverage
Initial Investment: P 200,000
Payback: 6 months
Royalty: 7%
Franchise offered: Area Development Franchise
Target Franchise Area: Nationwide

Contact details:

2/F FSA Corporate Plaza 123 San Francisco St. Plainview, Mandaluyong City
Tel. 534-5845 to 48
Fax: 534-5849
Email: bdd@potatocorner.com
Web: http://www.potatocorner.com

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