Tuesday, September 19, 2006

Franchising Mang Bok's lechon manok


Determined to provide the buying public with a better alternative of grilled food products, a group of businessmen spearheaded by Mr. Michael Chua acting as General Manager, established the first MANG BOK’S MANOK outlet in September 2002.

Its first outlet opened in Mandaluyong City, and since then, MANG BOK’S MANOK rapidly gained popularity throughout the area because of its freshly cooked, mouth-watering and affordable line of roasted/lechon products. Designed to cater to the BC economic class, the management’s aim is to provide high quality food that’s within the budget of the working class.

“Mapapa…bok-bok-bok… ka sa Sarap!” has been its tag line in keeping up with its commitment and in getting ahead of its competitors.

MANG BOK’S focuses on quality, cleanliness, and a very unique way of packaging unlike any of its competitors. The roasted products can be taken home in specially designed styro-foam packages that are very hygienic and easy to carry.

In its first year of operations, MANG BOK’S MANOK opened 12 outlets within the metropolis. By the end of 2003, 30 outlets more came into existence. To date, MANG BOK’S MANOK has a total of more than 50 outlets to cater to its ever-growing customers all over Metro Manila.

Its mission is to provide customers with high quality thru value for money and to improve on existing product lines thru continuing product research and development. It aims to stay ahead of competition by making the MANG BOK’S MANOK name synonymous to high quality and value. The management decided to further expand the business thru franchising and aims to establish more outlets nationwide.

FRANCHISE DETAILS

Franchise Fee: Php 250,000.00
Inclusive of:
- Use of Trade Name and Proprietary Marks
- Site Approval
- Training for Franchisee and Sales
- Procurement Program
- Opening Assistance
- Use of Operations Manual
- Research and Development
Initial Term: 5 years
Renewal Term: 3 years
Capital Required: From Php 500,000 to 600,000.00 estimated
Royalty: None on Franchisor’s product lines
Required Space: Minimum 12 square meters
Ideal: 16 square meters,
Maximum: 30 square meters
Location must be available upon signing of Franchise Agreement
In a low building (max 2-3 floors)
Employees: 4, training for 1 month by Franchisor
Products: From affiliated Company of Franchisor

FREQUENTLY ASKED QUESTIONS (FAQs)

(Q1): What is the difference between Mang Bok’s Manok and other Lechon Manok businesses?
(A1): Mang Bok’s Manok prides itself of having the highest standards in product quality and operation in the business.

(Q2): Do you require hands-on Management from the Franchisees?
(A2): Franchisees should devote reasonable time and effort to manage the franchised outlet.

(Q3): How long will it take me to get the outlet open?
(A3): This depends on several variables; selecting a favorable location for your facility, completion of training, securing licenses & completion, and site renovation. Under favorable conditions though, you may be able to be in business in 45 days.

(Q4): Where should my outlet be located?
(A4): On high traffic points, such as corners, streets with heavy
pedestrian and/or vehicular traffic, jeepney stops, terminals, or near supermarkets and public markets.

(Q5): What pre-opening services do you offer?
(A5): Prior to and upon opening, a Mang Bok’s Manok representative will assist you with training personnel, ordering equipment and inventory, as well as assistance on Store Opening. Mang Bok’s Manok has spent a great deal of time and effort developing its products and system and accepts no compromise in quality or service. For this reason we require Franchisees and together with their staff to complete our training program.

(Q6): Where do we purchase the products?
(A6): From the affiliated Commissary Company. We have excellent links with major suppliers, which the Franchisees can take advantage of.

Contact details:

RK Franchise Consultancy
Ground Floor Minnesota Mansion, 267 Ermin Garcia, Cubao
1109 Quezon City, Philippines
Manila (02) 912-2946, 912-2973, Nationwide Tollfree: 1800-10-88888RK
Email: rk@rkfranchise.com

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  • 3 comments:

    j_gesta said...

    can you give me more information, contact number/s or mailing ang e-mailing addresses about Mang Bok's Lechon Manok or Mang Bok's Food Industries Incorporated? I'll be using it for my thesis.

    Kindly send it on my Email address:
    jdgesta@yahoo.com. Thanks in advance!

    entreprenuer said...

    Email sent! Thanks for dropping by.

    Anonymous said...

    hi! is the franchise fee the same for 2009? or have you increased th franchise fee na?

    can u pls email the complete datails on how to avail the franchise and if u have any a proposed location within qc only and a sample of feasibility study. thanks.