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Saturday, September 16, 2006

Franchising Coffee dream shop

Coffee Dream specifically caters to mid-low market segment who are largely untapped by the big players. This specific market (BC market) can’t afford to splurge on a cup of coffee worth more than a third of their daily income. Cebuanos are smart consumers and they don’t readily go for brand names, rather price and quality.

Over the past ten years since it opened its first outlet, Coffee Dream has outlets spread across the country in Manila, Cagayan de Oro, Davao, among others. This year it is eyeing an expansion, specifically focused on ‘missionary markets’ - small and medium-sized cities such as Dumaguete, Butuan and Gen. Santos City.

Trade Name: Coffee Dream
Franchised Offered: Single Unit Franchise
Format: Kiosk
Category: Food & Beverage
Initial Investment: Php 750,000 - 1,000,000
Contact Person: Mr. Glenn Anthony Soco
Contact No: 032-2319480
Address: 4th Level Ayala Center Cebu, Cebu Business Park, Cebu City

Branch:

Damosa Gateway, JP Laurel Ave., Davao City
Tel: 300-4431

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