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Saturday, September 16, 2006

Franchising Binalot fiesta foods

Several branches into its operation, the Binalot team is now ready to share its success formula, with partners who share the same passion for food service and customer satisfaction via franchising. Timing for expansion is perfect given the growing interest in Binalot’s tasty fare.

Prerequisites

Are you ready for a Binalot franchise? Take this test to find out:

Do you have:

  • A strong desire to go into the food business
  • A (6) six to 100 square meter area to house the store or counter
  • Personal time to invest in the venture
  • A craving of good old Filipino meals
  • Has a strong belief in the concept of Binalot

The Support System...

  • Site selection assistance
  • Training in the Binalot systems for the franchisee and initial store team.
  • Design, planning and costruction Assistance
  • Opening Assistance (for the first month of operations)
  • Operations Manual
  • Continuous day to day operations assistance
  • Central commissary to supply outlet needs
  • Training programs (payment will be shouldered by the franchisee after a year or optional)
  • Regular communications system with franchisees.
  • On-going marketing and product development.
  • Regular meeting and field visitations by Binalot Operations team for on-site assistance.

Of the earnings to be made monthly, 7% will be funneled back to the Binalot franchisor as royalty fees (5%) and as contribution to the system’s marketing support fund (2%). This fund will benefit all franchisees as they will be spent for promotion and marketing of the brand.

Investment Requirement

The investment package for a franchised Binalot starts at P300,000.00, varying according to the store model which suits best to the location chosen by the franchise applicant.

Franchise Procedures

1st Step - Franchise Applicant

  • Has distinguished a site and started negotiating in putting up a Binalot branch
  • Drafts a letter signifying intentions of becoming a Binalot franchisee together with a vicinity map of proposed site, updated resumè and accomplished Application Form.
  • Fax or Mail the documents to:

The Franchise Director
BINALOT FIESTA FOODS, INC.
#3841 Daffodil St. Sun Valley Drive
Sun Valley Subdivision, Parañaque City
Telefax: (632) 821-0509 . Tel (632) 824-7014
Email: ilovebinalot@yahoo.com
Web:http://www.binalot.com/franchising

2nd Step - Binalot

  • Conducts ocular inspection of the site
  • Meets with Franchise Applicant for Preliminary Interview. If favorable, gives the applicant the
  • Franchise Qualification Form and Market Study
  • Applicant will meet the rest of the BINALOT directors for assessment

3rd Step - Applicant

  • Fill-up Qualification Form
  • Conducts rigid market study
  • Sends back to BINALOT

Final Step - Binalot

  • Review Qualification form
  • Conducts own market study
  • Schedule another meeting for MOA signing and payment of partial Franchise Fee (30%). Franchise
  • Agreement will then be issued to the applicant for review (2 weeks)
  • Meets up with Franchise Applicant for FA signing, payment of the remaining balance of the Franchise
  • Fee (70%) and discuss the rest of the procedures.

Other Fees

  • ROYALTY FEE - 5% (Based on monthly gross sales of store)
  • MARKETING SUPPORT FUND - 2% (Based on monthly gross sales of store)

Franchise Package #1

  • Store Type: 12 - 60 sqm Stand-alone / Restaurant
  • Franchise Fee: Php 250,000
  • Contract Term: 5 years
  • Estimated Total Investment: Php 1.0M - Php 1.5M
  • Inclusive of Franchise Fee:
  • Franchise
  • Kitchen Equipment
  • Signage/Graphics Board/Menu board
  • Furniture
  • Build out Cost
  • Exhaust
  • Grease Trap
  • Advance Rent
  • Sec. Deposit
  • Construction Bond
  • Initial Inventory (3 - 5 days)

Franchise Package #2

  • Store Type: Food Court 8 - 24 sqm
  • Franchise Fee: Php 200,000
  • Contract Term: 5 years
  • Estimated Total Investment: Php 595,000 - Php 1.0M

Inclusive of Franchise Fee:

  • Franchise
  • Kitchen Equipment
  • Signage/Graphics Board/Menu board
  • Build out
  • Exhaust
  • Grease Trap
  • Sec. Deposit
  • Construction Bond
  • Initial Inventory (3 days)

Franchise Package #3

  • Store Type: Food Stall / Kiosk 6 - 9 sqm
  • Franchise Fee: Php 250,000
  • Contract Term: 5 years
  • Estimated Total Investment: Php 450,000 - Php 600,000
  • Inclusive of Franchise Fee:
  1. Franchise
  2. Kitchen Equipment
  3. Signage/Graphics Board/Menu board (kiosk)
  4. Furniture
  5. Build out Cost
  6. Architectural Designs
  7. Exhaust
  8. Grease Trap
  9. Advance Rent
  10. Sec. Deposit
  11. Construction Bond
  12. Initial Inventory (1 day)
  13. Security Deposit (Franchisor)


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