Thursday, April 19, 2007

The Business of Marriage

Despite the rise in broken marriages, single parents who prefer to stay single, the growing number of couples who prefer to live in rather than to tie the knot and not to mention the fact that getting married is prohibitively expensive these days, whether its a simple rural wedding or a fairy tail wedding in the most expensive of hotels, weddings will never run out of business and style. A quick check with several churches in Metro Manila shows that they have bookings of up to one year in advance, very good business for the church. The same is true of hotels and restaurants. My friend who has her heart set of getting married at Fern Wood Gardens will have to book a reservation one year in advance! Not to mention the amount of work organizing a wedding. With this much buzz of activities and money thrown around in weddings, some entrepreneurs have cashed in on this business called marriage.

With the proper motif and theme, entrepreneurs can created a niche market as small and medium enterprises. The church, the government, the florist, wedding gown designers, wedding coordinators, hotel and restaurant and even the travel agencies who book honeymoon packages all benefit from the wedding business. No matter how big or small the wedding is, there is money to be made. Of course the grandest weddings will cost more than what a typical clerk will make in several lifetimes. Some entrepreneurs are providing complete wedding packages and all the bride and groom have to do is just show up. Modern wedding planners are finding new ways of making each wedding ceremony and reception unique and memorable, even the use of fireworks and laser lights with an illuminated dance floor to to enhance the romantic atmosphere of the occasion. The Wedding Expo in the Philippines will also provide wedding ideas for both the soon to be couple and the aspiring entrepreneur looking for fresh wedding ideas.

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