Sunday, December 24, 2006

Franchising Pizzarina

Pizzarina (named after Zarina, Pizzarina owner Mr. Michael Cruz’s first baby) sold its first pizza on August 21, 2002. The baby girl’s name means “golden”. The owner decided to do research on pizza making after seeing the potential of opening a pizza outlet in Sta. Maria, Bulacan where he resides. After months of testing recipes from numerous sources, he decided to cater to middle and upper class markets where most pizza consumers are from. But he priced the products reasonably compared to others. The outlet started with just two flavors and a single serving size.
Now it offers a variety of flavors in different sizes customers can choose from. Pizzarina can boasts of the famous cheesy sausage ring pizza, a combination of hotdog and pizza rolled into one great meal. Pizzarina started to include spaghetti and ensaymada in its menu in 2003.

Pizzarina offers Pizza variations such as Vegetarian, Hawaiian, Ham and Mushroom, Beef and Mushroom, Pepperoning Pepperoni and Super 8. There are also pasta and chicken accompanying the pizza meal. Bakery treats are offered such as ensaymada, cheeseroll and fudgy brownies. Pizzarina is envisioned to be very investor-friendly.
Buying a Pizzarina franchise means a bigger profit margin for the investor coming from savings of having a centralized procurement network and on-site production of major ingredients such as pizza crust and pizza sauce. This ensures the freshness of the product while still maintaining an affordable price. Pizzarina endeavors to make the best pizza with the most pizza toppings and sell it at a price most competitive. It is no exaggeration, therefore, to say that owning a Pizzarina is a golden opportunity.


  • Franchise Fee: Pesos 300,000.00
  • Discounted for first: Pesos 100,000.00

Inclusive of:

  • Trade Name and Proprietary marks
  • Site approval
  • Training for Franchisee
    and Service Crew
  • Procurement program
  • Marketing assistance
  • Pre-opening assistance
  • Grand opening assistance
  • Post opening assistance
  • Operations Manual
  • Research & Development

Franchise Agreement: 5 years
Renewal term: 5 years
Outlet Investment: P 2 Million estimated
Royalty: 3 percent of gross sales
Minimum Space: 30 square meters for take out outlets
60 square meters for dine-in


  • Use of business name and trade mark
  • Utilization of business system
  • High quality menus and food service
  • Profitable business venture
  • Credibility of the brand and name recognition
  • Site selection assistance and evaluation
  • Training
  • Opening assistance
  • Effective Field Service
  • Marketing and promotional assistance
  • On-going operational support

Contact Details:

RK Franchise Consultancy
Ground Floor Minnesota Mansion, 267 Ermin Garcia, Cubao
1109 Quezon City, Philippines
Manila (02) 912-2946, 912-2973, Nationwide Tollfree: 1800-10-88888RK

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