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Wednesday, September 20, 2006

Franchising Ted's La paz batchoy


Ten Pesos (Php 10.00) in 1945 of Teodorico "Ted" Lepura started in business concept that outlived him and became the pride of Iloilo - the famous TED'S OLDTIMER LA PAZ BATCHOY. This humble beginning of the business was not deterrent to its growth but became its cutting edge.

Ted Lepura armed with a working knowledge on making La Paz Batchoy from his work with a Chinese Merchant and his savings of Php 10.00 opened his first 5x5 small stall in the public market of La Paz , Iloilo . The first stall was simply made of nipa and bamboo and husband and wife team did all the work with assistance of their children.

Because of her initiative, TED'S OLDTIMER LA PAZ BATCHOY was able to expand in different places of Iloilo as well as in the cities of Roxas (Gaisano City), Bacolod (Robinson's Place), and Las Pinas (SM City Southmall).

Now Still with Mrs. Adelfa Borro's commitment, TED'S OLDTIMER LA PAZ BATCHOY, embarks on a more aggressive expansion route - thru Franchising. Franchisee can bank on her support as she has been born to TED'S and TED'S is the life she breathes. Truly a worthy daughter who transformed a PhP 10.00 investment to what is now.

Contact details:

Manila:

Ted's Oldtimer Lapaz Batchoy
Allen Mae L. Borro
Address :Rm 226 UGF SM-Southmall, Las Piñas City, Metro Manila, Philippines
Telephone No: (632) 800-9862, 775-7045
Fax No. : (632) 807-5572
Email: tedsoldtimer@mail-central.com
Web: http://www.tedslapazbatchoy.com/

Iloilo:

Dolor G. Borro
Rose C. Malfarta
Ted's Oldtimer Lapaz Batchoy Franchise System
La Sallete Building, Valeria Street, Iloilo City
Fax No. (033) 3379817
Tel No. (033) 3370804

5 Comments:

At 6:49 AM, Blogger rechelle said...

How much would it cost to franchise?

 
At 7:27 AM, Blogger Josef said...

Hi Sir,

Am interesting in franchising and start a business in phils, can you please send me details of costs, offers etc.

Thanks in anticipation and hope to hear from you soon.

Your Sincerely,
Josef Spiteri
(Malta - EU)

 
At 8:37 PM, Anonymous Anonymous said...

History of Ted's Oldtimer Lapaz Batchoy

Ten Pesos (Php 10.00) in 1945 of Teodorico “Ted” Lepura started in business concept that outlived him and became the pride of Iloilo – the famous TED'S OLDTIMER LA PAZ BATCHOY. This humble beginning of the business was not deterrent to its growth but became its cutting edge.

Ted Lepura started making batchoy in the 1930's as a teenager. During those times he worked odd jobs just to make ends meet. The son of a poor peasant, he worked with different chinese merchants where he discovered his culinary potential. With a working knowledge on making La Paz Batchoy from his work with a Chinese Merchant, he started to innovate and adjust the dish. That simple innovation was the basis of what became of the Lapaz Batchoy that we know today. Back then, Ted became a peddler of just about anything including his Lapaz Batchoy which he noticed is gaining loyal patrons. That response gave him an idea. So after the war, in 1945 and with his savings of Php 10.00, he opened his first 5x5 small stall in the public market of La Paz , Iloilo . The first stall was simply made of nipa and bamboo and husband and wife team did all the work with assistance of their children.

The only product served by TED'S OLDTIMER LA PAZ BATCHOY at the time was the “original” La Paz Batchoy. It was sold for Php 0.20 centavos in 1945. The food was served in bowls exactly one would have in its present branches. The only difference is that they now come with various sizes. To meet customer's demand for variety, they developed other batchoy products. In the late 60's new products were added such as miswa batchoy, bihon batchoy and sotanghon batchoy. Innovation brought forth by TED'S OLDTIMER LA PAZ BATCHOY have set the standards in the distinct La Paz Batchoy. All the family's effort has now bear fruit and TED'S OLD TIMER LA PAZ BATCHOY is a name to contend with and has been recognized. Among Teodoro's children only Adelfa (now Adelfa Lepura Borro) took part in the business. Adelfa was trained as cook, as well as in all aspects of the restaurant operations. She is responsible for the innovations in the business and has primarily been responsible for the growth of TED'S OLDTIMER LA PAZ BATCHOY. Under her watchful eyes, the company has slowly but surely gained market acceptance.

Because of her initiative, TED'S OLDTIMER LA PAZ BATCHOY was able to expand in different places of Iloilo as well as in the cities of Roxas (Gaisano City), Bacolod (Robinson's Place), and Las Pinas (SM City Southmall).

Now Still with Mrs. Adelfa Borro's commitment, TED'S OLDTIMER LA PAZ BATCHOY, embarks on a more aggressive expansion route – thru Franchising. Franchisee can bank on her support as she has been born to TED'S and TED'S is the life she breathes. Truly a worthy daughter who transformed a PhP 10.00 investment to what is now.

 
At 10:31 PM, Anonymous Anonymous said...

my location is DUMAGUETE CITY, batchoy is not welknown in this place, originally i am from iloilo city. i am very much interesting in franchising and start business with batchoy specialty. how much would it cost.

 
At 7:56 PM, Anonymous Anonymous said...

Hi, im located in Dipolog City, Zamboanga Del Norte..may i know how much would it cost me for the franchise? salamat..

 

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