We are the Pinoy Alternative to the typical foreign fast food joints, carving a niche for ourselves with a unique concept – Filipino food served in air-conditioned comfort and fast-food convenience.
Our strength lies in the food we serve. Our tag line says it all: Sarap ng Bayan! In an industry deluged with Western flavors, our stand out. We serve the food you grew up with, the food you’ll always go back to.
The Success Story
In 1984, when SM Food Court Management was looking for a restaurant concept offering filling but affordably priced food, Mrs. Teresa Dula-Laurel, president of Cater King Food Corporation proposed to sell goto and lugaw with tokwa’t baboy as a side dish. Thus, Goto King was born.
As a yet untested concept, Goto King was initially allowed to sell its products from a cart inside the SM Cubao Food Court. It was such a big seller that within a year of operations, it was given a regular stall in SM Cubao’s Food Court and allowed to expand it menu to include merienda items and refreshments.
The early success of the concept indicated that there is a market for Filipino fast food. To exploit this opportunity, Cater King established outlets in other mall food courts and also ventured in stand-alone operations which operated 24 hours.
Parallel to its outlet expansion was the development of its menu. The concept of tapsilog (tapa, sinangag at itlog) was adapted to other products and became Pinoy Deli Meals. Other set meals added to the line up include the ALtanghap meals, Makabayan meals and the ALmusarap meals, with Goto King serving its customers breakfast, lunch and dinner.
Goto King’s expansion program also targets provincial operations. To date, it has set up outlets in Cavite, Batangas, Pampanga, Lucena City, Cagayan de Oro, Cebu, and Davao.
Integral to its expansion program is the Goto King franchising system which was operationalized in 1994. To oversee its operations, Food Pros, Inc. was established with Mrs. Teresa Dula Laurel as Managing Director.
With 18 franchisees, Goto King is now one of the Philippines’ fastest growing food chains.
Join us as we expand our network of Goto King outlets nationwide! Our popular product line up, our marketing support and our concept’s opportunity for growth are the strengths upon which our success is based. Be part of our vision to be the leading provider of quality Filipino food domestically as well as internationally.
- Royalty Fee
- Marketing Support Fund
- Initial Franchise Deposit Agreement Fee
- Site evaluation
- Feasibility study
- Development meetings
- Marketing support
- Operations manual
To qualify for a Goto King franchise, applicants must satisfy the following requirements:
- Financial capability
- Good health
- Ownership (sole proprietorship or 60% ownership of the company or corporation)
- Ability to operate the outlet full time
1.) Submit a letter of intent with a vicinity map of proposed outlet site
2.) Preliminary interview
3.) Submission of application form
4.) Review of application
5.) Initial franchise agreement (IFA). A feasibility study is conducted upon payment of the IFA fee.
6.) Review of feasibility study
7.) Signing of franchise agreement
Please direct all franchise inquiries to:
Mr. Deus dela Cruz
Business Development Officer
159 Kamias Road Extension
Quezon City 1102
Tel (632) 925-1365 / 928-9716 loc 14
Fax (632) 922-3206
Cater King Food Corporation
159 Kamias Extension, Quezon City, Philippines 1102
Tel. Nos : (632) 925-1364 or (632) 928-9716 Loc. 14
Fax : (632) 922-3206