Saturday, September 16, 2006

Franchising Figaro coffee shop


...are European-style cafés catering to the discerning, upscale coffee lovers, offering coffees expertly roasted and brewed according to the traditions and high standards of French and Italian cafés.

...manage one of the fastest-growing café chains, with more than 50 cafés in the Philippines, China, and the Middle East in just over 13 years of experience in the art and business of coffee.

...offer an ideal investment opportunity that assures superior returns compared to an independent business of similar scope.

The Figaro System for Success

Figaro's franchising system is certified ISO 9001:2000 for its quality management and practices, administrative and in-store procedures perfected by time as well as experience. The system is oriented to provide total support which ensures success and profitability for all Figaro franchisees.

Figaro assure the consistently high quality of their coffees by establishing close relationships with their coffee growers and maintaining strict selection standards for their coffee beans. Figaro operate their very own roasting facility to control the excellent flavours of their coffees. They also have their own facilities to train all store crew members in the fine art of customer service and the European style of serving coffee.

Franchise Prequalification

The qualities we look for in a franchisee include:

-A passion for coffee and enthusiasm for the business
-A strict adherence to the Franchise Standards, and a committment of time and resources to the Figaro System
-A desire for a mutually beneficial business relationship
-The resources to invest a minimum of Php 5 to 6 million, depending on the business model most suitable to the site chosen by the franchise applicant.

Franchise Support system

From helping you secure your site to the thorough training of you and your employees, Figaro Coffee Company have a strong support system to aid you in the opening and ongoing operation of your business.

1.)Initial site assessment.
2.)Training in the Figaro System for the franchisee and initial branch staff.
3.)Site design and construction assistance.
4.)Comprehensive Store Operations Manual.
5.)An opening team assigned for the branch's first month of operation.
6.)Continuous research and improvement of the Figaro product line.
7.)Regular field visits by the Figaro Operations Team to give on-site assistance.
8.)Continuous training programs.
9.)A network of regular communications with franchisees.

Franchise Application Process

To get your own Figaro franchise started, simply follow the application process outlined below:

1. Fax or mail a Letter of Intent containing name of interested party, expressed interest in a franchise and proposed location (if any) to:

The Office of the Franchise Manager
Figaro Coffee Company
Unit 1402, 139 Corporate Center, Valero Street,
Salcedo Village, Makati City 1227 Philippines
Fax No. (632) 819-0007
E-mail :
Business Development:

2. Upon receipt of the Letter of Intent, we will schedule a Franchise Orientation Meeting with you to discuss the detailed procedures on how to secure the franchise.

3. Fill out Franchise Qualification Form.

4. If qualified, you will be required to conduct a feasibility study of the selected site using our Market Study Form.

5. Upon submission of the feasibility study, you will be scheduled for a meeting with the Franchisor to discuss the next steps.

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