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Sunday, September 17, 2006

Franchising Bobson apparel


In 1987, Crolific Garments Mfg. Corp. with the able leadership of Mr. Victor Tan and a mare 30 plus employees gave birth to today’s one of the country’s top fashion apparels-BOBSON.

Today, the Company is a medium-scale business manned by creative and industrious people in the fields of sales, marketing, operation, advertising and merchandising. What started as a concessionaire for SM Manila in 1987 and Robinson’s Bacolod in 1990. Bobson is proud of having achieved tremendous growth nationwide in the meantime.

To date, patronizers of Bobson enjoy stylish comfortable clothing from its boutiques nationwide. Forever committed to providing quality clothing, epitome of cool casual wear’ Bobson is endorsed by non other than Mr. Aga Muhlach. He embodies what Bobson clothes are: carefree, relaxed, and stylishly cool. Bobson doesn’t limit itself with looks and styles. The variety of clothing speaks the unending creativity of Bobson fashions from basic to what is “in fashion”. Bobson gives you “ur style” without compromising “urself” It is all about “being u!”

SEEKING URGENT FRANCHISEE FOR THE FOLLOWING CITIES


  • SAN FERNANDO, LA UNION
  • TUGUEGARAO
  • VIGAN
  • OLONGAPO
  • BUTUAN
  • CAGAYAN DE ORO
  • And other locations

FRANCHISEE BENEFITS AND SUPPORT

YOUNG, COOL, CASUAL FASHION LINE
Our brand offers a wide array of apparel for young men’s and girl’s teen, including accessories and fragrances. BOBSON has already gained a strong brand recognition and customer loyalty.

SITE SELECTION, STORE PLANS AND LAY OUT
We will assist you in selecting the best site for your business. Our store design department will be working with you hand in hand in making sure that the architectural and interior design of your store conforms to BOBSON store image. Some of our existing outlets are available to Franchisees as well.

RETAIL EXCELLENCE PROGRAM
Hands-on training program for your store personnel to give them the competitive advantage in the operations and customer service for a lifestyle brand like BOBSON. Our area managers will conduct occasional visits to your store for a continued guidance on all aspects of operations. Moreover, we shall be providing you monthly product info updates as tool in selling BOBSON products.

MARKETING SUPPORT AND ASSISTANCE
As BOBSON franchisee, you will benefit from the national advertising efforts and PR releases of the brand. Moreover, PR we shall be helping you as well in your publicity and store openings.

FRANCHISE PACKAGE:

Franchise Fee: P 500,000.00
Including:

  • Use of Tradename
  • Training of staff
  • Site approval
  • Store plans and layouts
  • Terms: 5 years, renewable

LOCATION REQUIREMENTS:
60 to 80 square meters, ground floor of a mall with supermarket, depart-ment store, cinemas, ample parking, amusement, entertainment, restaurant or street level location with high pedestrian and vehicular traffic near commercial and residential buildings, schools, sub-divisions, churches, restaurants, supermarkets

OUTLET INVESTMENT:
For construction and interior, Cash Register, POS System, advertising and Point of sale materials an estimated Pesos 2 Million

MERCHANDISE:
Estimated 1.5 Million value to initially stock the outlet. Merchandise is given to you on consignment, we require you to post a bond.

STEPS TO A FRANCHISE:
1.) Submit Form below
2.) Submit Letter of intent and confidential questionnaire.
3.) Your application is evaluated
4.) Receive Franchise Offering Circular
5.) Sign Franchise Agreement and pay Franchise Fee
6.) Undergo training and set up business
7.) Opening of your franchised BOBSON.

Contact details:

RK Franchise Consultancy
Ground Floor Minnesota Mansion, 267 Ermin Garcia, Cubao
1109 Quezon City, Philippines
Manila (02) 912-2946, 912-2973, Nationwide Tollfree: 1800-10-88888RK
Email: rk@rkfranchise.com

or Contact:

Tel No: 365-2800 to 03
Fax No: 365-2805
email: christiu@bobson.com.ph, sherren@bobson.com.ph
Website: www.bobson.com.ph

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