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Saturday, September 16, 2006

Franchising Aboy's restaurant

Aboy’s Restaurant started in February 1992 as a small eatery near the Burgos Public Market in Bacolod City. Aboy’s Restaurant initially catered to the offices surrounding the area and representatives of pharmaceutical companies based in the city. Serving mainly regular household recipes and grilled seafood, the restaurant slowly increased its clientele as news of its quality food and reasonable pricing spread among the residents of the city. Soon transient visitors of the city were dropping by to try the fine cooking that is becoming popular among Bacolod residents. In less than a year, they had to expand the original structure of the restaurant to accommodate more clients. People were literally lining up to have their turn during lunch hours. They later opened their evening operations and added more staff to sit more people.

After four years, they moved to a bigger and better location near the Goldenfield Commercial Complex where the Casino and hotels are located. Now with a total of more than 250 seating capacity, Aboy’s continues to attract not only the local residents of Bacolod but the visitors of the province as well. Some even say that they are already synonymous to Bacolod and that you have not been to Bacolod if you have not eaten at Aboy’s.

Today Aboy’s continues to strive to bring the fine cooking it has been known for and introduce new menu to cater to their growing clientele. Although it has seen the rise in the number of eateries with similar concept as theirs, coupled with the influx of fastfood chains in the city, it has managed to retain a decent number of clients and still are attracting new ones.

Aboy’s would like to share the growing success of their business through nationwide franchising.

Welcome to Aboy’s Restaurant Franchise Family!

Franchise information:

-Estimated Total Investment: Php 6.0 Million
-Franchise Fee: Php 800,000.00
-Initial Term: 8 years
-Renewal Term: 8 years
-Royalty Fee: 5% of gross sales
-Required Space: 200 square meters

Franchising FAQ's

Q: Who are qualified to be an Aboy’s Restaurant Franchisee?
A: People with preferably successful professional track record, not necessarily in the food business, with emphasis on people-handling skills and management, business oriented people with experience in other service-oriented business will be advantageous. Franchisee should be motivated to succeed and be outgoing person with entrepreneurial spirit who enjoys working, communicating and relating with employees and customers. It is important that Franchisee accepts the pros and cons of Franchising, those that desire total control are not suitable to be Franchisees.

Q: What are the benefits one can derive from acquiring Aboy’s Restaurant Franchise?
A:
Your benefits as an Aboy’s Restaurant Franchisee are the following:

  • Use of Trade Name and Proprietary Marks
  • Use of recipes, ingredients and procedures
  • Site Approval and Construction Supervision
  • Training for Franchisee, Supervisors, Staff
  • Procurement Program
  • Pre-Opening Assistance
  • Grand Opening Assistance
  • Post Opening Assistance
  • Operations Manual
  • Research and Development
  • Marketing and Promotional Assistance

Q: Do you require hands-on Management from the Franchisee?
A: Not required but preferred. Franchisee must hire professional Supervisor who will be trained by us.

Q: What are the advertisement fees?
A:1% Gross Sales for Local Store Marketing to be spent by you to promote Aboy’s
Restaurant within your territory; Php100,000.00 for the Opening of the outlet.

Q: Will Franchisor provide the site and construction of the building or outlet?
A:
Each Franchisee is responsible for securing his own location. All potential sites must
be submitted to Aboy’s Restaurant Office for approval. Construction or renovation is entirely
at the expense of the Franchisee.

Q: Is the Franchisee required to purchase all his equipment and supply needs from Franchisor?
A:
As Aboy’s Restaurant Franchisee, you are required to purchase from authorized suppliers as stipulated in our Procurement Program and food items from the Commissary.

Q: What pre-opening services do you offer?
A: Prior to and upon opening, representatives will assist you in planning a proper advertising and promotion campaign that will ensure maximum exposure to your target market with training of personnel, ordering equipment and inventory and arranging the Store Opening.

Q: What training assistance and on-going support do you offer?
A: Aboy’s Restaurant has spent a great deal of time and effort in developing its product and system and accepts no compromise in quality and control. For this reason, we require Franchisee, Managers, Supervisors, Cooks, and Service Crew to complete our training program and demonstrate mastery of certain skills. The cost of training is included in the Franchise Fee. Allowances, transportation and lodging for trainees are at the expense of Franchisee. Our confidential Operations Manual details the Aboy’s Restaurant Franchise System in every aspect of the daily operation. We also provide routine store and regular visits to ensure your business is running smoothly.

Contact details:

RK Franchise Consultancy
Ground Floor Minnesota Mansion, 267 Ermin Garcia, Cubao
1109 Quezon City, Philippines
Manila (02) 912-2946, 912-2973, Nationwide Tollfree: 1800-10-88888RK
Email: rk@rkfranchise.com



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