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Wednesday, May 03, 2006


Guides In Mall Leasing

The Mall is the ideal place to setup your franchise business. Popular malls like SM, Robinsons, Shangri-La attract
thousands of people everyday, here are some guides in mall leasing.

1. Prepare a Letter of Intent

(LOI) This document is crucial to your application as it introduces you and your franchise business to mall management. The LOI states your intention to lease space and describes your franchise business concept, including product line, pricing, packaging and marketing, cart design, power requirements, brief background on operational procedures, contact numbers, etc. Depending on how the letter is composed, this could lead to capturing the interest of mall management and being invited for an interview and product evaluation.

2. Product Testing and Interview

Once you have the mall management’s attention, they will schedule you for an interview. Here, you will be expected to demonstrate, exhibit, or let them sample your products. It would be advisable to be in your best element during this day, and to ensure the following are ready:

  • 2.a) Documents: product concept, cart design, etc.
  • 2.b) Products: meticulously prepared beforehand
  • 2.c) Staff: well-briefed, well-groomed and in uniform
  • 2.d) Operational flow: how products will be prepared and served
  • 2.e) Marketing materials: how products will be presented in the mall
  • 2.f) Prayers: for mall management to approve your concept

3. Approval

After the interview and evaluation, it generally takes two to three weeks before mall management comes up with their decision. Normally, the business owner receives an offer sheet from the mall management, indicating the rental fee, area size, actual location, security and advance deposits required, lease term including commencement and duration, other requirements and special conditions. Lessees are usually given five days to conform to the offer sheet. Make sure to clarify any points you are unsure of before signing the lease agreement. To help you make your decision about the particular space offered to you, let me offer some tips on site evaluation:

  • Go to the actual site and do a body count/foot traffic on an hourly basis then add up the total number of people who pass by within three to five feet of your actual site. Multiply the total by two to five percent. The result will be the number of your probable buyers.
  • Ask around and investigate how much your would-be neighbors make on a daily basis.
  • Try to get the total number of foot traffic going to the mall. You may get this information from the leasing department or mall management. With this data, you can now make your own feasibility study, and help you decide whether the space will bring in enough income for your business.

4. Space Acquisition

Once you have agreed to the conditions stated in the offer sheet and have officially acquired the mall space, you are now ready to operate your business. To ensure that your business is smooth sailing in the mall, it is important to keep a good relationship with mall management, by doing the following:

  • Be a good tenant. Always pay your rent on time.
  • Be a good neighbor. Always make sure that you follow house rules and zoning regulations. This includes keeping your area clean and not frying in a no-cooking zone.
  • Be a team player. Join and support their marketing activities such as mall wide sales, promos, etc.
  • Be friendly. Call Leasing once in a while to say hello and find out if they have any concerns regarding your lease or your business. Unless you are a big tenant, do not throw your weight around like you own the mall. With the queue of prospective tenants waiting for a slot, management might just replace your business with another one if you are too much trouble.
  • Be thankful. Remember, securing a space in a mall is not a benefit; it is a privilege. Maintaining a good relationship with mall management will make it easier for you or your other franchise businesses to secure mall space in their chain of malls. Word may even spread to other mall chains of your good record as a tenant.

Here are some numbers you could call up if your interested in setting up your franchise business in the malls.

Ayala Land Inc.
Commercial Centers Group
Francisco Ma. D. Roxas
Senior Division Manager for Operations
Tel.: 752-79-89 Fax: 752-7998
Shangri-La Plaza Corp.
Tenant Management Division
Hazel del Castillo
Tenant Relations Manager
Tel.: No. 633-78-51 local 129
Robinson's Land Inc.
Commercial Centers Division
Minda Carpio
Vice President for Leasing
Tel. No. 632-06-65
Tel. No. 633-76-41 local 107


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  • 76 Comments:

    At 2:41 AM, Anonymous Anonymous said...

    hi! you've mentioned that robinsons and shangri-la have thousands of visitors. do you know the estimated/average number of visitors of shangri-la? i actually need the information for a market plan requirement in school.
    kindly email me if you know the answer or if you know how i could acquire this information. paula_sen17@yahoo.com

    thanks!

     
    At 11:04 PM, Anonymous Gerome said...

    Hi! Very informative stuff!! I've been looking over the net for info on how to compute foot traffic and your the only one who provided it... Thanks a lot...

    Do you have a ball park figure of how much a food cart would cost to lease in the malls?

    Thanks a lot!

     
    At 3:32 AM, Blogger cool_78 said...

    Hi gerome. I have a cousin who has a stall in SM North and I can give it to you. Just leave ur email and I will get back to you ASAP! :-)

     
    At 12:05 AM, Blogger Gerome said...

    Hi again! I really appreciate the time and effort you put into yuor blogs...

    I'm starting a food cart business, and the malls have been asking me for a company profile...

    I want to submit something that would wow them... do you know people who makes this kind of work?

    And I would appreciate the information about your cousin's stall...

    My email address is gerryibanez@yahoo.com

    Thanks a lot...
    Stay cool man!!


    Gerome

     
    At 9:23 AM, Blogger wasted said...

    hi cool_78! may i also have a copy of your cousins stall. my friends and i are also planning to put up a business in malls and if its ok with you i would like to have a copy of it. can i ask also the name of the establishment of your cousins stall so i can visit it and give it a try. thans a lot! i would really appreciate it if you could send me copy! thanks again!

    here's my email ad: jgomez_02@yahoo.com

     
    At 9:26 AM, Blogger wasted said...

    hi cool 78! if you dont mind, may i also have a copy of your cousin's business proposal. my friends and i are also planning to put up our business inside the mall and i would be greatful if you can send me copy also! thanks so much! good day!

    my email ad: jgomez_02@yahoo.com

     
    At 3:18 PM, Blogger cool_78 said...

    Hello wasted :-) Sure as soon as I am able to secure his business proposal I will email it to you ASAP!

     
    At 3:26 AM, Anonymous Anonymous said...

    Hello cool_78....

    Can i also ask fo r a copy of the proposal . i am interested in that kind of business too

    Thanks a lot.

     
    At 4:22 AM, Anonymous Anonymous said...

    hi cool_78 ,
    can i also have a copy of the rental rate info. tnk u. pls forward chaibuhay@yahoo.com

     
    At 11:31 PM, Anonymous Anonymous said...

    Hi Cool_78. My comment is kinda late since this article was 2006 pa. But I'm interested in leasing a stall in the mall and I'm looking for all the help I can find.

    Is it possible to also have copy of your cousin's stall proposal and other info mentioned here?

    My email address is crdelossanto@yahoo.com

    Many thanks and happy new year! :-)

     
    At 5:56 AM, Anonymous Anonymous said...

    hi cool78 can you also share the data with me? im also thinking of putting up my own cart business? heres my add giancarlo-u@mailcity.com. thank you very mcuh.

     
    At 7:20 AM, Anonymous pidz said...

    hi cool_78! may i also have a copy of your cousin's proposal. We're also planning to put up a business in SM Naga which is still under construction. can i also ask the leasing fee etc. for a food cart. thanks a lot! i would really appreciate it. thanks again!

    here's my email address: morphogranadensis@hotmail.com

    thanks po ulit!

     
    At 11:03 PM, Blogger joanne said...

    hi! may i also have your cousin's business proposal? i would also like to know how much a food cart would cost to lease in malls and how to go about with it.i'm interested in that line of business although i don't have any idea how..thanks!

     
    At 10:18 PM, Blogger hyveth said...

    helo...i know my post is late but can i also have a copy of your cousin's proposal? i'm really interested in having a franchise in the mall...thanx ahead...
    my email add is hyveth_122385@yahoo.com

     
    At 5:59 PM, Anonymous Anonymous said...

    hi! can you also send me copy of business proposal... me and my sister interested in putting up a stall inside the mall...

    please send it to my email mean_cs@yahoo.com...

    will greatly appreciate it.

    thanks.
    me-ann

     
    At 7:34 PM, Anonymous Anonymous said...

    hi! can you also kindly send me the sample proposal, as well as information on the leasing rates for a food stall? also, would you have information on the contact details of SM Malls' leasing department? The one from their website does not work.

    Hope it's ok for you to email me thru niks337@yahoo.com. Thanks in advance! =)

     
    At 9:03 AM, Anonymous Anonymous said...

    Hi there! I'm Ferdie, I am very much interested to put up a business in SM Bacoor like kiosk or foodcart. But I have no idea, whom to ask or where to inquire about availability of space ( if there's still any ). I'm really into business and having one in SM Bacoor would be great, since I am from Cavite. Hope you could help me with my inquiries. Thanks a lot !! Have a nice day.

    Email me at ferdinandluna@yahoo.co.uk

     
    At 5:20 PM, Anonymous sharon said...

    Wow... this is very informative. please send me a copy of your cousin's proposal. I want to lease a space din sa SM Marikina.

    Email me at swhitesel@comcast.net

    Thanks

     
    At 8:03 PM, Anonymous Anonymous said...

    Hi Cool_78!
    I'm also thinking of putting up a business at one of the SM malls, could you also send me the business proposal of your cousin?
    Appreciate this. My email is crepescrepes@gmail.com
    Thanks!
    -Prec

     
    At 11:42 PM, Blogger Reginald said...

    Hello cool_78....

    Can i also ask fo r a copy of the proposal . i am interested in that kind of business too

    Thanks a lot.

     
    At 10:23 PM, Anonymous Albert said...

    Hi cool_78! Your blog was a big help for me, who is starting in this kind of business =) I would like to request for a sample of the business proposal? this will greatly help me.

    My email add is prez20042005@yahoo.com.

    Thank you!

     
    At 3:43 AM, Anonymous Moe said...

    hi cool_78,

    big favor please. may i also have a copy of your cousins stall?

    my email add is moses.go@gmail.com

     
    At 7:12 PM, Blogger Anna said...

    Hey can i have sample of your lease contract I'm planning to get into business and put up some stalls on the said malls :D

    Email me at ak_0786@yahoo.com

    Thanks :D

     
    At 3:24 PM, Anonymous Anonymous said...

    hi cool_78 would appreciate very much if you could also furnish me a sample copy of the letter of intent business proposal, company profile for a start up food cart business. This is my first time to put up a business. Hope you could help and thanks very much for the effort extended. My email ad is marleth_aranza@yahoo.com or marleth.aranza@gmail.com

     
    At 11:14 PM, Blogger Bogs said...

    hi, for those who already have the business proposal can you possibly forward it to me. appreciate your effort and thanks in advance...soulquest05@yahoo.com

     
    At 3:43 AM, Anonymous Anonymous said...

    Hi. I'm planning to put up a business and might lease a space in a mall nearby. This is my first time. Can you help me pls? Pls send me an example of a Letter of Intent? My email is rgncbalaba@yahoo.com. I will appreciate it very much, thanks.

     
    At 10:21 PM, Anonymous Anonymous said...

    hi, can you please help me, i am planning to put up my own business in the malls, can you give me some of your ideas, thanks a lot.please email me eliasmichelle_mke@yahoo.com

     
    At 4:12 PM, Anonymous Anonymous said...

    Hi poh! pahabol ako! please send me po the rental rate sa mall and the business proposal - frasier_ves@yahoo.com

    Maraming Salamat!

     
    At 4:46 AM, Blogger kathy said...

    hi cool_78 i would appreciate very much if you could also send me a sample copy of the letter of intent business proposal, company profile and rental rates if possible for a start up food cart business. This is also my first time to put up a business. Please Please Please help!
    Thanks!u could send it to k_balazuela@yahoo.com

     
    At 4:49 AM, Blogger kathy said...

    Please cool_78 hope you could also send me a copy of LOI and business proposal of your cousin for food cart business...i'm stuck and have no idea where to start..please help..my email add is k_balazuela@yahoo.com thanks so much.

     
    At 7:10 PM, Blogger aisha said...

    Please cool_78 hope you could also send me a copy of LOI and business proposal of your cousin for pawnshop business business...i'm stuck and have no idea where to start..please help..my email add is vissiaagnes@yahoo.com thanks so much.

     
    At 6:40 PM, Anonymous Anonymous said...

    hi! I am planning to put busness in SM NAGA,may i know where I am going to ask for the location and for further informations.and the requirements also..thank you

     
    At 8:59 AM, Anonymous gigie dimagiba said...

    Hi cool_78. I know my comment is way too late. but im trying to look for some materials as im planning to start a small business and found this blog. Would appreciate if you can send me any business proposal or any materials that can guide me thru my application. Im planning to lease a space with SM hypermarket. i've been wanting to start a food business. would really be glad if you can email me some materials at gigiedimagiba@hotmail.com.

    thanks very much!

     
    At 4:42 PM, Anonymous Anonymous said...

    Hi....
    your article is super useful...
    though this comment is like super late already, i'd like to ask if you can give me an estimate of how much it would cost to lease a space in an SM Mall ( particularly Megamall).....this is actually intended for a new restaurant....please do reply...it would be a really big help...thanx....here's my email ad:
    mg.gatdula@gmail.com

     
    At 11:11 PM, Blogger Don said...

    hi can you send me a copy of proposal?
    thanks it would be appreciated
    please send it @ ddabao@yahoo.com

     
    At 7:08 PM, Anonymous Anonymous said...

    hi can you send me a copy of the proposal?
    thanks it would be appreciated
    please send it @ reyron24@yahoo.com

     
    At 8:06 PM, Blogger djdennisdmenace said...

    good morning sir. can you also send me a copy? thanks in advance. more power. djdennisdmenace@yahoo.com

     
    At 3:32 AM, Anonymous Jess said...

    hi cool_78! Can i ask for information on foot traffic for malls in Quezon City, if you have any? I'm interested in putting up a food stall inside a mall. please help. if it's okay,i'd also like to request a copy of the business proposal. much thanks! your article's a great help.

    please email me at m_j_y_m@yahoo.com

    God bless!

     
    At 8:10 PM, Anonymous Bea Coseip said...

    Hi Cool_78! Sorry for joining the others, but can i also have a copy of the said proposal. I've been searching for answers and real experiences with regards to the leasing in SM. I heard it's pretty difficult to get in. I would appreciate it much. My email add is krishelle.coseip@gmail.com or bea_dr@yahoo.com. For others who have any tips, kindly email me as well. Thanks very much!

     
    At 6:57 PM, Anonymous Anonymous said...

    hi cool_78! I enjoy rading the comment to you,and im very happy to know that there are still people like you, willing to help and share nformations. btw I am planning to have a stall or food cart in SM also may I have buss.inforamtion, a sample of letter of intent and ifever all the details that concerns franchising & putting up buss.
    you may email me @falconnav@pldtdsl.net
    more power and godbless

     
    At 8:22 PM, Anonymous Anonymous said...

    please send also to nyaaah@hotmail.com

    thank you. :)

     
    At 12:01 AM, Blogger joyce said...

    hi cool_78 would appreciate very much if you could email me a sample copy of the letter of intent business proposal, company profile for a start up food cart business. This is my first time to put up a business. i'm planning to put one in SM malls.
    Hope you could help and thanks very much for the effort extended.

    Here's my email: jamacasaet@gmail.com

     
    At 9:28 PM, Anonymous Anonymous said...

    Hi ! I'd like to have ur cousin bussiness proposal pls send to my email_: alkhobar_david26@yahoo.com

     
    At 2:45 AM, Anonymous Anonymous said...

    Can you all stop bugging the guy to copy his business proposal?

    It just shows how Filipinos are so fond of copy-cat businesses!

    Get your own idea!

     
    At 2:10 AM, Blogger Bryan Joe said...

    New number for Robinsons Land Corporation is (02)3971888

     
    At 2:10 AM, Blogger Bryan Joe said...

    The VP Lease of Robinsons Malls is alaready Ms. Lourdes T. Alano.

     
    At 4:45 PM, Blogger shop here said...

    Hi! i'm planning to put up a cart business in Sm too.I am gathering the requirements now. Could anyone send me a good Letter of intent sample please???

    I would really appreciate it! Thanks All!
    email:anna@c4cat.com

     
    At 2:58 AM, Anonymous Anonymous said...

    ThANKS for the help

     
    At 2:27 AM, Anonymous Anonymous said...

    wow! suoer thanks for this.

    I am also hoping to have a copy of the business proposal if ever possible and okay. If you could also include the information on the leasing rates for a food cart business and contact details on SM Malls especially SM Megamall... please. :-)

    My e-mail address is munrings@gmail.com

     
    At 3:43 AM, Anonymous Anonymous said...

    hi,I'm interested in putting up a food stall inside a mall. please help. if it's okay,i'd also like to request a copy of the business proposal, a list of leasing rates and other requirements, also the contact info of the malls especially market market and sm mega mall.thanks! your blog is really great and helpfull.

    my email is annemy05@yahoo.com

     
    At 9:27 PM, Anonymous chol said...

    wow this is helpful stuff! Thanks for sharing this "cool_78" :) Hope the info are still up to date.

     
    At 11:53 PM, Anonymous Anonymous said...

    Hi, could anyone send me any info. for putting up a business inside the Mall like SM or Robinson for a food cart. Here are some that i need to know sample letter of intent, business proposal,leasing rates and Company profile.

    Kindly send me your reply to this email: rsbrillantes@hotmail.com

    Thx in advance.

     
    At 6:50 AM, Anonymous Anonymous said...

    Cool_78,can i also have a copy of your cousin's proposal.. we have our feasibility study on a business inside the mall. That would be helpful. THANKS!
    my email is swit_princess09@yahoo.com

     
    At 7:15 AM, Anonymous Anonymous said...

    hi! this stuff is really helpful. can you also send me the business proposal that you cousin did. tnx! Godbless.. princessmacatangay@yahoo.com

     
    At 10:46 PM, Anonymous Anonymous said...

    hi! my sister and i are planning to have food stall in Robinson, It will help me a lot f u can send me a copy of your cousin's proposal and other information needed coz it's been my first time in this kind of business.hoping for ur reply.

    thanks & god bless!

    my email add:magie_mc7@yahoo.com

     
    At 7:45 PM, Anonymous allan said...

    nice article, really helpful and informative. My friends and I are interested in going into the foodcart business, would appreciate it if you can give me a copy of the business proposal and the rental rates in major malls.

    hope you can send it to allanqfaustino@yahoo.com.

    thanks!

     
    At 9:39 PM, Anonymous Anonymous said...

    hi cool, can you send me also a copy of your cousins proposal?? im new to this kind of business, but im very eager to learn and make a good business..thanks..

    emai: bhe1620032003@yahoo.com

    thanks.....very much!!!!

     
    At 2:46 AM, Anonymous Anonymous said...

    can i ask how much is the leasing rate in SM? SM Clark in particular..

     
    At 10:18 PM, Anonymous minseo said...

    hi cool good day to you... if you dont mind, may i also have a copy of your cousin's business proposal pls?
    i really appreciate^^

    my email is minseopark18@yahoo.com

    thanks a lot:)
    godbless to you ^^

     
    At 8:56 PM, Anonymous Anonymous said...

    Hi Cool_78
    please send me a copy of your business proposal and leasinng rate I`m planning to lease at Robinson Mall Palawa.
    Send it to dids71@yahoo.com
    Thank You,
    Edith

     
    At 6:17 AM, Anonymous Anonymous said...

    hi cool_78 would appreciate very much if you could also furnish me a sample copy of the letter of intent business proposal, company profile for a start up food cart business. This is my first time to put up a business. Hope you could help and thanks very much for the effort extended. My email ad is ryan.florano@yahoo.com

     
    At 4:43 PM, Anonymous heenah said...

    hi cool_78

    can you send me details how much it is to lease in the mall for a small food cart? please send it here heenah_07@yahoo.com.ph

     
    At 5:00 AM, Anonymous Anonymous said...

    Hi Cool_78! I'm on dead end in finding a sample of proposal to acquire a retail space at a mall in my town. Could you please send me the business proposal of your cousin?
    Appreciate it very much. My email is wallaceclq@yahoo.com
    Many thanks!

     
    At 8:16 AM, Anonymous Anonymous said...

    hi, I'm already 5 years late to comment, but if your still active please do return me a mail, thank you yno@hotmail.co.uk

     
    At 10:33 AM, Anonymous Anonymous said...

    Depende sa pwesto o locations mall, sa product or services, o sa laki ng stall.... Nag inquire ako dati 2006 sa sta.lucia mall, sabi ko roasted chicken business, sabi nila baka daw 20k up.. depende sa pwesto at sa laki ng stall....

     
    At 4:44 AM, Anonymous Anonymous said...

    hi!thank you for sharing this very informative stuff! i would like to ask if you can please send me a copy of your cousin's business proposal as well! i really wanted to start a food cart business in SM food court. and i need all the help i can get. :)

    please hit me back at addmoko@aim.com.

    thank you so much! ^_^

     
    At 2:03 AM, Blogger Smart Poker said...

    Hi cool 78! if you dont mind, may i also have a copy of your cousin's business proposal.

    Very soon me and my wife will apply for a space at festival mall and your cousin's proposal will be a great help in our application there.

    Hope to hear from you soon my email is 3dollarpoker@gmail.com

    Thanks in advance:)

     
    At 6:38 AM, Anonymous Anonymous said...

    Hello there! Does anybody here who can give me a draft/sample of a business profile? I am asked to submit a profile of my own cart business opening at a school in makati. I dont have an idea how to do so :( can anyone help me? Thanks!

     
    At 6:38 AM, Anonymous Anonymous said...

    Here's my email by the way, yellow.laine@yahoo.com

     
    At 6:39 PM, Anonymous Anonymous said...

    Hi. I'm planning to put up a business and might lease a space in a mall nearby. This is my first time. Can you help me pls? Pls send me an example of a Letter of Intent? My email is jalp00@yahoo.com. I will appreciate it very much, thanks.

     
    At 3:04 AM, Anonymous Anonymous said...

    Hi! My wife and i are planning of putting up a business (preferably a cart business inside a mall). We dont have experience with this. Can you send me the same business proposal if your cousin and any other information you have pertinent to starting a business inside a mall. If any of your reader who have information especillay those who have actually pushed through with their business plan can also email me at coyism@yahoo.com

     
    At 11:16 PM, Anonymous Anonymous said...

    Hi!

    kindly tell me how to present foot traffic analysis. How to compute it? thanks and more power.

     
    At 4:49 AM, Anonymous Anonymous said...

    Hello. I am interested about leasing a space at SM Mall here in Cebu (SRP) Do you happen to have any information as to how it is done? May I ask for contact nos.? By the way, your blog is very helpful, can't thank you enough. :)

    My email address is: maris_080506@yahoo.com

    I hope I can get a prompt response from you, it would be very much appreciated.

     
    At 7:41 PM, Anonymous lui said...

    Hello,

    Just as the same I with the others I have interest in starting a foodcart business in SM Taytay.
    Can I ask for your assistance on ideas how much the costing will be per space of foodcart standard price, copy of business proposals of your cousin,and just as the same don't know where to start.

    Hope for your help on this matter. my email add is as below:
    namortz203@yahoo.com

    Thanks in advance.

     
    At 9:18 PM, Blogger Christine Delima said...

    Hello,
    Been searching for possible answer for my question and your blog is really a big help for me. I read all the comments here and just like them I want to ask also the proposal of your cousin. I really wanted to franchise or have a stall in a mall my prospect is in SM AURA in Taguig because this is very near to my place. Hope you can send me the copy Thank you in Advance! God Bless you.

    email add: thine_d5@yahoo.com :)

     
    At 6:15 AM, Blogger Jhay_are said...

    hi cool_78! may i also have a copy of your cousin's business proposal. I'm also planning to put up a business inside the mall and I appreciate if you can send me copy also. Thanks you very much.

    Email add: jhayare1984@gmail.com

     

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